This article feels very special to me and I truly am pinching myself by simply writing down these lines. First and foremost, let’s give a round of applause for the end of this crazy-mad-magical-overwhelming-exhausting-STUNNING fashion month! You guys have seen it all live from my Snapchat : days were insane, emotions were high, laughter was always on and well… definitely a lot of things have happened. September has always been a very important month for us ever since the beginning of Kayture. It’s the month when all fashion industry comes together in celebration of art and creativity and there’s truly no other time of the year just like it. It’s unbelievably special. Each year, with the team, we strive and fight to push our limits further and further, with one goal in our mind : do better, work harder, and surprise you with the unexpected.

I can’t believe all the things this blog has gone through, and looking back at all the old articles it’s very overwhelming to see the nice little path we’ve built from these pretty tiny streets of Nyon, our small town in Switzerland where we used to shoot most of the first looks that appeared on Kayture. I am amazed to see how far we’ve come and what can result from having such big bags of hopes and dreams… It reassures me that it is true, nothing is impossible. I’ve spent a lot of time these last couple of days, in the middle of this fashion month whirl, just thinking about the beginning of it all and how my state of mind has evolved from then to now… And honestly, nothing has pretty much changed. Of course I learned so much about the industry, about the business behind it, met so many unbelievably inspiring people but I believe deep down, my state of mind has always remained the same way. I’m still just as overwhelmed, impressed and excited by each and every single thing that happens. I still can’t believe it when some of you take the time to come up to us in the streets, even if it’s just to say a hi. I still can’t believe it when some of my favorite brands reach out to us and am still amazed by all the absolutely incredible things we see everyday. Deep down I know, it shall always remain that way.

My parents have always taught me to never take anything for granted and to embrace everyday as if it was the last, to be modest, perfectionist and hard working. These values, to this day, are the most important gifts they could have ever given to me as they help me go through life and face any possible situations. If you guys see only the glossy side of what we do, I can guarantee that it’s not always the case in the backstage process. A lot of hard work goes into organizing all the trips, projects and big responsibilities come along when working with corporate entities. Needless to say that in our team we are all super young, no one’s older than 23, all self taught and that each day we strive to prove ourselves the best. But one thing for sure is that we all simple want to do some good, to be good and especially to fight endlessly for our passions knowing that the future holds so many incredible opportunities.

Growing up, I wanted to do a hundred million different things. I wanted to write, to paint, to sing, to model, to dance, to act… And I have to say that the little girl I once was is quite happy with the way things turned out. I am sometimes asked, if you weren’t blogging, what would you be doing? Well, blogging allows me so much freedom to touch to everything, from fashion, to food, to travel to beauty… it allows me to write, talk, sing and even to share with you some of the most intimate moments of our lives…. There are no boundaries to this unbelievable freedom of expression that the internet has given us all. And as my music is on the way with hopefully a release planned for next year, I can truly tell that there’s nothing I would like to do other than that. I wouldn’t trade this amazing freedom and ability to interact with you for nothing.

I am absolutely amazed with the amount of letters we’ve been getting throughout this fashion month from readers all over the globe writing such beautiful empowering and inspirational messages. Fiona and I keep them all as they keep our hearts warm during all these travels. Thanks to you all, we have a feeling of home no matter where we go… And truly, knowing that the blog might have given you hope, might have made you smile or even question things at a certain point, that our achievements might have given you strength, that our mistakes proved that they’re also good for learning, then we are on the right track. Because there’s honestly nothing more priceless than knowing that we might be, in any way possible, leaving a positive mark on our path. It makes it all worth it.

And all of this to proudly announce that after months of hard work and of trying to keep it all under the radar, I have officially joined the L’Oréal Paris team as their new brand ambassador. It is absolutely insane to think that I am now part of this unbelievably inspirational group of women such as Karlie Kloss, Doutzen Kroes or Eva Longoria who have been a part of the brand for years now and keep inspiring us all over and over again. My love for make-up, as you know, has been quite obvious since the beginning and nothing made more sense and honored me more than embracing this new title. When I first learned the news, I spent hours on the phone with my mom just laughing and crying out of excitement. All these wasted tubes of lipsticks that I kept stealing from her beauty cabinet finally had a purpose!

I’ve always associated make-up to empowerment and creativity. Since I’m a little girl, I’ve had such a big love for all the colors, textures and little pots that I used to collect and play around with. It’s by bringing these colors to life, just like a painter would create on a blanc canvas, that we have the opportunity to express a certain mood, a specific aesthetic or style on our very own face for the world to see. A make-up is a statement as it shows ourself to the world in a voluntarily controlled way. The choices you’ll make whether it’s the color, shape or texture will somehow speak for themselves and say something about your personality just as your clothes would do. Fashion has this same ability, it tells a bit about us without us having to say anything. And instead of thinking that it’s a way to hide ourself, I consider it as an empowering tool to express our creativity and individuality as helps also to unveil another side of us. I have naturally a very innocent, fair complexion and I can tell that a smokey eye always makes me feel so strong and fierce!

I am happy to share with you the visuals we’ve created with the L’Oréal team throughout the first days of Paris fashion week as well as the official announcement video. I also would like to thank the whole Kayteam for this insane accomplishment that we all proudly share, to James who never stopped fighting and believing in us, to Fiona for being the best friend and badass business woman possible, to my mother for all the unconditional love and support, my dad for all the words of reason, to Cibelle for always capturing the magical instant. To my Next management family who are truly unstoppable, the entire L’Oréal family for this incredible trust and finally to you guys, for all this love. My biggest wish with this new title as a L’Oréal Spokesperson is to engage a conversation about beauty and use all these amazing products to play, around, get inventive, creative and express the most fearless ideas.

Cibelle x Kristina | L'OrealStreet_23Cibelle x Kristina | L'OrealStreet_19Cibelle x Kristina | L'OrealStreet_27Cibelle x Kristina | L'OrealStreet_01 Cibelle x Kristina | L'OrealStreet_02Cibelle x Kristina | L'OrealStreet_11Cibelle x Kristina | L'OrealStreet_09Cibelle x Kristina | L'OrealStreet_32 Cibelle x Kristina | L'OrealStreet_03Cibelle x Kristina | L'OrealStreet_25Cibelle x Kristina | L'OrealStreet_12Cibelle x Kristina | L'OrealStreet_26 Cibelle x Kristina | L'OrealStreet_05Cibelle x Kristina | L'OrealStreet_33 Cibelle x Kristina | L'OrealStreet_07Cibelle x Kristina | L'OrealStreet_24 Cibelle x Kristina | L'OrealStreet_08Cibelle x Kristina | L'OrealStreet_22Cibelle x Kristina | L'OrealStreet_17Cibelle x Kristina | L'OrealStreet_10Cibelle x Kristina | L'OrealStreet_28Cibelle x Kristina | L'OrealStreet_13Cibelle x Kristina | L'OrealStreet_30 Cibelle x Kristina | L'OrealStreet_14Cibelle x Kristina | L'OrealStreet_18Cibelle x Kristina | L'OrealStreet_15Cibelle x Kristina | L'OrealStreet_21Cibelle x Kristina | L'OrealStreet_31

Photography by Cibelle Levi 


Add yours


Check out my fashion and beauty blog here:

all gorgeous photos

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Congrats on another achievement! You are such an inspiration to so many of us. I could not think of a more perfect ambassador in today´s digital era.


Congratulations! This is an amazing opportunity! I am so happy that you are L’Oreal’s newest ambassador. Hard work truly pays off.

Jada Nicola

This is absolutely amazing and you deserve it so much ! Congrats

Congratulatons, that title is well deserved! :)

I couldn’t be more proud of you. Seeing you come so far, watching you grow from that young 16 year old girl, running around in fields together taking photos. I admire you so much. Keep making those dreams a reality, beautiful! You’re helping me to keep my dreams alive <3

Thanks for sharing these wonderful, personal words with us, Kristina, and congratulations to this big, big project! What a wonderful next step and opportunity for you and I am so very happy for you <3 Your sense of beauty and fashion is very inspiring, and you deserve this title so much because everytime I read your posts I can feel that your beauty comes from within. Good choice, L'Oreal ;)

xxx Stefanie

Gorgeous! Every shot, every angle. Simply stunning!

Tellement heureuse pour toi !

So many amazing looks<3

Shall We Sasa

That is so exciting!! it makes total sense too, you are gorgeous! :) <3

Congratualations! You ARE worth it <3

You look stunning in every single shot! I just want to send a hug congratulations your way! You and your team are doing amazing work and you’re just becoming more and more impressive as time goes on. Myself, and many others look up to you and you are certainly making all of us bloggers proud!


Congrats girl! You make it worth your time for thing you loves doing. Keep on going..

Quel magnifique accomplissement ! Amplement mérité pour votre travail à toute l’équipe !
Impatiente de voir ce que le future réserve à la Kaytime !
Encore félicitation !!!!!!!!!! Parce que vous le valez bien :)

This is amazing! Absolutely stunning photos! Love them all and congrats! #worthit

This is absolutely incredible and it’s great to see how far you’ve come! You’re such a great role model for other bloggers. Keep on doing you! You deserve everything that’s been happening. x

Congratulations, Kristina! Another impressive milestone that proves that hard work, commitment and good will pay off! Can’t wait to see how gracefully you will embrace this role and how you will empower us all through your campaigns! As always, you are a true inspiration and role model, showing us that believing in our dreams can make us reach them! Thank you! <3

This is incredible, congratulations! These photos are amazing and the lip color is stunning!

Congratulations, Kristina and team! I’m so proud of all of you!

Congratulations! This is such a wonderful achievement and you so deserve it!

You’re amazing, Kristina! Truly one of my inspirations and someone that I look up to. You really deserve everything coming your way; you’ve earned it! Can’t wait to see what else you have coming up :)

xx, Diane ||

Woah! This is groundbreaking!! Congrats girl, you’ve deserved it!

Wow, Kristina – this is truly inspiring! You work hard and deserve it. Keep on inspiring.

xo, Irina |

What else can we add Kristina? Bravo! Toujours Bravo! Your success is the beacon of our hopes. As the ancient Romans used to say, ad maiora Kristina. Your team and you deserve it all.

CONGRATS LOVE! Sooooo proud of you!!!! You work SOOOO hard and you deserve to have a wonderful sponsorship like this! Baby you’re totally Worth it!!!!! Sooo excited to see this adventure unfold!!!! Ps always LOVE your snaps!!!!

You have such a great collection of clothes and you look so beautiful


Congratulations for this amazing proyect,for you the sky is the limit! In every post you trasmit not just your pasion for fashion, also you pasion for make up, art, food and a huge love for life, it’s really inspiring for everyone that want make their dreams come true because you are the proof that is possible.
All these photos from the PFW are incredible, every outfit is different, original and super chic.

Congratulations!! This is such an AMAZING opportunity and you must be so proud! :D xx

Jessie | allthingsbeautiful-x

Hard work and dedication pays off and you definitely deserve all these great things that are happening to you and your blog.So congrats on your new achievement and I wish you lots of fun in this adventure with L’Oreal :)
Your Paris Fashion Week looks were definitely one of a kind,and you’re probably the only person that can make a pair of patent over knee boots look classy :)

Can you be more gorgeous and inspirational?! Loved this pictures!

You are amazing!

Your weekly inspiration and motivation on

Congrats on your achievement! The article is very inspiring and beautiful. Amazing photos- I love all of your Paris fashion week looks <3

I’m so happy for you Kristina & can’t wait to see more of your work as the ambassador. You are stunning & the perfect choice for L’Oreal, – beauty also comes from within & this really shows in what you’ve written in this blog post.
I’m sure you’re going to have many more incredible moments in your hourney & I can’t wait to follow along.
Hugs Adele xoxo

Congratulations on everything! You completely deserve it xx

Maria Chiara Bertè 9 October 2015 / Reply

Kristina that’s amazing!! When I heard the news I was full of joy for you!! At last your moment is arrived… Well, your moment is everyday actually but this step is enormous and I’m happy for you and for your team as well.
You gained all this popularity by being always your self and this opened and still opens you to new worlds!!
Good job, you deserve it :-* hope to meet you once it would be beyond amazing for me!!
By the way, I send you tons of e-kisses!! You’re a big inspiration K!!

Congrats and amazing job :)

Blog of a fashion stylist from Moscow / Budapest

Congrats for your job and your kayteam! You are super cool and super beauty!

love l’oreal!


I love the video Kristina! it’s so well made, and you look beautiful! and I love the dark red lip look from the end of the video :)

Congratulations Kristina :) you are definitely worth it for this role and such a great choice from Loreal. You are able to touch so many souls and each day that I read a new article from you I get inspired by your words, your talent, creativity and hunger for doing more and better each time. I’m sending you a big hug right now :) xx, Regina ** I can wait to see what you are up to next!!

Alana & Kyra

I am so proud of you guys, you are a daily inspiration for every single of us.
You are the prove that dreams do come true, if we embrace our creativity.
I love you so much Kristina, you are my one and only idole that I admire every day.
Thank you for being so kind, when I see you during fashion week and that I ask you for pictures.
Thanks for being always happy to meet your followers.
thank you for being here.

I also wanted to say that Cibelle, is for me, the best photographer ever, her pictures looks like magazines pictures, every single shot is absolutely stunning, the colors, the position, every think is on point.

Kayture people are the best <3

I love you guys <3

What an amazing achievement, congrats! x

Brigitte |

Congratulations Kristina, you’re just amazing and definitely worth it! Please check out my page

I am so happy for you Kristina! You are such a big inspiration and you always made me look at things in a different angle! It is so super to be able to connect to all your great experiences in the internet and to being able to see all the beautiful pictures of you and how much your blog has become better and better by every single post!

Congratulations and I wish you and your whole team all the best for what is still to come :*

xx Nicki

Wow this is so inspiring, congratulations Kristina! You put so much effort in your work so you deserve every bit of it!

Agnes x

Amazing! Congratulations on becoming the L’Oreal Ambassador! And fantastic outfits during fashion week! You looked stunning in every look!
Find me:Instagram | Facebook | Bloglovin

So proud of you, you are totally living the life, the dream of so many girls. So jealous but really happy for you. Definitely worth the title!


gorgeous photos! love the writing in this post

Congrats! You deserve it.


Congrats Kristina!!!!! <3
You are my inspiration!!!

xx Vale.

Congratulations on this big milestone in your blogging journey, Kristina! :)
Words can’t even describe how extremely happy I am for you! <3 Your hard work, your passion for blogging, your belief in dreams – it all inspires me and encourages me to work even harder for the things that I want!
You're truly an inspiration! <3
And BTW, all of your photos for L'Oreal are stunningly gorgeous!

xo, elizabeth t.

Congratulations, Kristina! You deserve it.

Hey Kristina, I´m sooo happy for you! You are really worth it all that you accomplished! You are a very generous person, humble and sweet girl. Also very beautiful, sophisticated and feminine. I really love your style cause it is wearable. Well, I am a big fan, what else can I say? :)
I hope you keep being down to earth cause this is what makes you special! LÓreal has done a wonderful choice!
love from Brazil!
Roberta Valente

You are perfect for the job! Congratulations!
Dolce Petite

Hi beatuy! This is the first time i leave a comment. To be honest, i stopped following you since almost one year as there was too many luxury things and just unaffordable products for me… but when I heard that news, I only can congratulate you, well done girl! From what I could see in the past, you always stayed polite with your followers and never delete a comments, even this latest being rude. I assume you know that you are now a public person and its part of your job. I was quite surprised that its not the same re your team (won’t mention her name) who prefer to block people just because she didn’t like a comment… I hope you would never act like this and I am sure you won’t because you are just adult. Well done to James also because if you are here now, it because of him too: you would never reach the success without his beautiful pictures! Well done to you both! And wellcome to Cibelle, she looks soon fresh, natural and kind! wow! all the best for the futur! xxx

No kidding! Your snaps are insanely fun to watch though! Thank you so much for taking the time to write thoughtful posts especially this one in particular. You ALWAYS speak to me. I’m about to be a decade older than you (oy vey!), but I love knowing someone like you who is just always positive, striving to get better and showing people what’s possible. You worked hard to get to where you are. I know because when I first found you, I went back to all your blog posts to see how your looks evolved and watched your Q&A interview videos to see how you did it. I totally believe you. When something amazing like the work you’re doing is out there, people tend to overlook behind the scenes stuff like planning, meetings, admin stuff (yuck), social media planning, brain storming and more. I read an article on Refinery29 that I’m so glad they brought to light because it gave me more of an in depth look into the lives of fashion bloggers. That’s why I always tell you to get some rest! I may not experience and know the work that goes into fashion blogging first hand, but I understand it!

Ahhh! I’m SO excited for you, Kristina! The FIRST digital influencer to be their brand ambassador! Yay!!! I also saw an article on Byrdie talking about you and I was like, “Heyyyy!” haha! Congratulations, love! You totally deserve it!

Congratulations Kristina! I love what you wrote about makeup being empowering. So many people see it as a mask and a negative thing, but you’re right – it’s a statement that’s perfect for capturing a certain mood.

great achievement Kristina! amazing! congratulations!


This is such an amazing opportunity! Congratulations, because you deserve it!


Dear Kayture, I would really love if you could write a huge post about your favourite and one of the bests face-creams of the swiss brands, it could be a fantastic guide for us :) Please, think about it :)

Toutes mes félicitations!! Tu le mérite largement!!

Daria Zems 10 October 2015 / Reply

Gorgeous post!

With love from Russia! x

So so so proud of you!! You’re such a inspiration

Congratulations!! I am SO incredibly happy for you! Reading this post almost brought tears to my eyes…and I’m not an emotional person at all. The fact that you and your team are gaining the accomplishments that you’ve gained at your age really just hits home for me. I’m 16, soon to be 17, and I’ve been dreaming of having a successful career in the fashion industry. Just seeing your fun snaps on Snapchat and having had followed your blog for a few years now inspires me to keep going for this dream, even when I don’t feel confident in it. You are so gorgeous and I can’t think of a better person for this job at L’Oreal than you. This is the first time I’ve ever commented on a post of yours but I felt I had to say SOMETHING. Please keep doing what you do! I’m so excited to see your career take off and I know there’s nothing but great things ahead of you.

I’m not very good in telling what I feel but I try it. You are such an inspiration for me and not only in the way you dress or do your make up, but primarily your personality and your purposefulness. You arouse the feeling that everybody can work their way up just like you and I’m very thankful for this. I’m normally not someone who is a fan of famous people (that kind of fan that starts to cry) yet you are my role model. As you share so many parts of your life with us I wanted to tell you that I start studying media next week and who knows… maybe you insert interships in a few years. Keep on working and big congratulations on your achievement!! You are worth it :)
Best wishes,
Alicia from Germany

Lovely Photos & enjoy your day! :)

Lisa | Joy Della Vita Travelblog

Absolutely stunning set of photos! I particularly love that photo of you in a white shirt, applying lip gloss on the streets, and smiling right into the camera; it really shows a genuine and beautiful side of you. Congratulations on all your accomplishments Kristina!
xx Melody ::

Congratulations!! This is such an exciting partnership :) Your blog definitely one of my favourites to stay up to date with, and I am so happy for you and your new milestone! Congrats again love <3

Beautiful photography! You look great!

WOW THAT’S JUST SUCH AMAZING !!!!! I’m so happy for you Kristina ! You deserve it so much !
Chloé from The Colors & Chloe

@Louise “you always stayed polite with your followers and never delete a comments, even this latest being rude”
Oh yes, Kristina does delete some comments, i know this because all my comments were not published on the blog, especially the ones which critizice frankly some words or points of view shared by Kristina.

Hi Kristina!

I’m so excited for you on your new adventure!! You deserve it! Btw, love the video! ;)

Myra from

Such a great video ♥

xx – Violetta

Congrats Kristina! you deserve it!

Kristinaaa, i absolutely loved it! Can you please tell us which colours you are using? Best of lucks <3

How beautiful is your fashion week photos! Congrats on your brand ambassadorship! what a great partnership!

Characters & Carry-ons

Pauline Paris 12 October 2015 / Reply

Kristina, c’est une incroyable nouvelle que tu nous donnes, et je dois dire je suis plus qu’heureuse pour toi. Te suivant depuis si longtemps, il m’est impossible de nier la quantité de travail que tu as fournie pour en arriver jusque là, ta gentillesse et ta ténacité. Merci pour ce que tu apportes de bien autour de toi, et j’espère que tu es très fière de toi pour ce que tu as accompli.

You’re gorgeous girl! Such an inspirational role model X

Congratulations Kristina! I’ve been following you since the beginning and I’m really happy for you.You are a true inspiration :)

Rafi from

congrats Kay, this ist just such fantastic news

Congratulations Kristina <3

Such a touching and inspiring post. Made my day! :)
xo Laura

I love your sensuality Kristina! You are a real lady! Plus you have such a beautiful soul…Send you a big hug!

adelina from

Kinga Kurek 14 October 2015 / Reply

That is such fantastic news, Kristina!
Massive Congratulations to you and rest of Kayture team!
Its so amazing to see you grow and becoming this massive influencer in fashion and beauty world, you will definitely change it for the better!
Love, Kinga x

OMG you look amazingly pretty…Simply drooling over your style… Do stop by my website to know more about Indian fashion and beauty trends….

Wow! I’m so proud of you! Keep doing what you do!

Classy&Unique Blog

Congrats Kristina, you deserve it!! :)

Omg this is such a touching post. You are such an inspirational person and this post has really motivated me to work even harder. Your really deserve what you have achieved so far as you can clearly see what a dedicated and hard working person you are. Whenever I read your posts I can just never stop reading it. I love the way you write. Keep up the good work!

So incredibly proud of you, I mean, who could’ve been a better person to represent the brand over the web?
Didn’t really take the time to tell you how happy I was but now that I’m feeling a little bit down, going through your blog makes me want to fight to realize my dreams, go through thick and thin to live with my passion, and to be a powerful and influencial woman like you.
Thank you for everything.
Je t’aime très fort, et j’espère pouvoir te rencontrer un jour.
Plein de bisous,

So excited for you Kristina! It was absolute pleasure meeting you in NYC at the shows again. You are beautiful and inspiring!
I am also moving to LA now to model and just launched my blog! Its surreal!

un délice …….époustouflante…………de la magie ……….merci kristina !!!!! quel bonheur à partager …….!!!!

Marie-Michelle 20 October 2015 / Reply

Congrats Kristina! You deserve it all :)

High quality article! I really like the outfits…Video = short and perfect.
Stefan Buzas
insta: @stefanbuzas

Amazing photos! Beautiful look!


Great! Congratulations from Minsk — we published some info about your deal with L”Oreal here —

Love these photos! You look amazing!

You really really WORTH IT!!! You go girl!! You’re the best blogger at the moment!! Stunning!!
Kisses from Portugal

Blog Denise de Assis
Facebook Page

Too beautiful x

These pictures are stunning! I love all of the looks here. Fantastic styling!

You look stunning but when do you not? <3


Congratulations!!! It’s amazing how much you’ve achieved at such young age – a role model for the next generation for sure!

xx Cindy

Wow congrats on this amazing accomplishment!
Because your worth it! ;)


Congratulations! Love the video and all your looks! Keep up the good work!

Really love that post ♥

xx – Violetta

Amazing Photos! You are absolutely stunning!

How can you get more and more beautiful every time ? Love those pictures and that post so much !