Next StoryPrevious Storylondon — 21.12.15


Seduction. What is really seduction? Is it the act of attracting someone’s attention and imply just with one look our inner intentions? Or is it the very idea of making someone feel special? Now that we are in the middle of the holiday period of the year, it seems like the perfect time to think about that… Offices are closed, students are on a break and we all have a second to breath and allow ourselves to think about other things than our regular duties. It’s the perfect time to allow ourselves the freedom of letting our minds go. And that’s when the magic happens.

You might go out at a friend’s party, or you might simply be hanging out with your group of friends that night in a really cool bar in town and then it just hits you. This person, that you simply can’t take your eyes off. We’ve all experienced that, right? And it’s not even about the looks, it’s a whole aura. A charisma that’s so unique, different. It just struck you and it’s hard to explain why… In those situations, how do you even entail the process of seduction? What is it that you are supposed to do?

I always felt like a men’s fragrance was one of the most important parts of the seductive game. It can not only become a conversation starter but it is also something that’s beyond our vision… Our olfactive sense is stronger than you might think it is. It’s almost subliminal to a point, where it’s hypnotizing, unforgettable. Like a strong suit, a sharp stature, a fragrance becomes the very extension of a person’s demeanor. And isn’t that so fascinating?

I had the biggest pleasure working with the Hugo Boss team in London on this exciting new project evolving around their fragrance « Boss, The Scent » which is such a rich, sexy, masculine scent. It was my first time ever working on a men’s fragrance and I have to say, the whole filming crew really pushed my limits and made me say things that I mostly keep off the records. But it was so fun to go over some of my personal experiences and get to play it so sexy…

There’s no doubt that seduction brings us humans together. It makes us feel more confident, bolder, it makes us want to take more risks, look better… And if a fragrance can generate those kind of emotions in us, then what’s even more interesting than that? I feel like a fragrance has always been such a nice gift to offer to your beloved ones for holiday season, and especially when this ones comes with such an empowering message. You can shot the fragrance at Macy’s or find it in your local beauty stores. I’ll leave you with these thoughts and happy seduction guys ;)

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