Next StoryPrevious Story 21.09.12

Armani press day

Pictures by James Vyn

PRESS DAYWhat about a little break from all those New York pictures to check out what’s going on in Europe and more precisely in Zürich. James and I had the chance the other day to attend the Armani beauty press conference at the Park Hyatt the other day, guided by the lovely Magie from L’Oréal Luxe. We had indeed the opportunity to try and discover some of the newest products of the Armani beauty line such as the Maestro foundation, the holiday collection, the new eyes to kill quatuors, the lip maestro and last but not least the maestro eraser. That makes it quite a lot of updates, which is absolutely amazing. Girls, boys, I can tell you : we are going to be spoiled this winter. There are way too many incredible products coming out. What was great is to hear all the details about the products from Reza Zaimeche : international Face Designer & Celebrity Make-up Artist. Therefore, I would love to talk to you guys about a couple of the new products you will be able to discover way before everybody else. So avant-garde isn’t it?

First of all, for me, one of the most exciting release will be the maestro foundation. For a very simple reason : the perfection of it’s texture. It doesn’t feel like any other foundation I have ever tried and instead feels like ”water” (though it doesn’t contain an ounce of water), a very silky fluid which is so natural on the skin that you even forget you are wearing make-up. This is something I have always hated about foundation, you know the cakey layered feeling. Yet with the Meastro foundation you can forget about it, it’s so light and soft and looks extremely natural on the skin. Leaves it glowy and perfect because of the ultra-fine oil-pigment it is made of. It is compared to a featherlight silky material which suits the skin perfectly. My other crush was of course the new lip maestro lip glosses. Not only because of all the new incredible colours but because of this new never seen before texture, I was quite amazed. No joke. It is a matt lipgloss which honestly stays on for the entire day. I had the chance to try out one, spent the whole day in Zürich afterwards, ate and drank and I swear my lips were still perfect! And you might think that because it is matt it will dry out your lips, well forget about it. It doesn’t, you literally forget that you are even wearing something on. I love the spirit of Armani’s make-up line, it is highly subtle and thoughtfull. The quality is beyond the amazing and I love how they try to make woman feel as natural and comfortable with the make-up they are wearing. Enjoy the pictures folks!



SHOES : Bally
HAT : H&M 

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