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Pictures by James Vyn

TREASURE IN GENEVA As a swiss fashion lover, I can tell you… Sometimes it’s quite tricky to get the good deal and find the brands you love. Shopping can easily get boring, and I am really not joking. Why boring? Well because, going constatly to the same shops like Zara, Mango or H&M is tiring and you simply want to see something new : like in Paris or London where new designers open their stores each month and shops are full of exclusive products. Here in Switzerland, at the big stores it’s basically impossible to find something special as the collections are all so basic and without any originality. So let me tell you, when I spot a new shop that has got all the most incredible designers unfoundable (or almost) in my little coutry, I can go nuts. I recently discovered La Muse, in the parallel street right above the Apple Store (Rue du Vieux Collège 7, Geneva) I was blown away. First because I never really entred it and second because they had all the most trendy designers like : Nicholas Kirkwood, Jerome C. Rousseau, Vivienne Westwood, Yohji Yamamoto and so on.

I wanted to share this amazing discovery with you guys, so we organised with the lovely owner of the shop : Viola, a little fitting and shooting with some of the most outstanding pieces of the shop. The result was made of 4 looks perfect for various occasions, like a date, a lunch or a business dinner. The concept of the shop is making each woman feel like a Muse, a powerfull and strong personality, confident about herself and feeling great in her clothes. I was quite amazed with the quality of each piece and made some great brand discoveries such as an amazing denim brand : Hudson. It’s such fabulous designs, the materials are beyond stunning and fit the body perfectly. However, perhaps my biggest crush was for the brand Jerome C. Rousseau who creates outstanding shoes : so creativ, orginal and comfortable. The ideal balance. I hope you will enjoy this little virtual visit of La Muse shop, also the best part guys is that they are selling online too. So if you still haven’t figured out your christmas gifts, it’s the right time to have a look by checking it out (

LOOK N°1 : Dress Ana Sekularac, shoes Jerome C. Rousseau
Boots by Nicholas Kirkwood
Hair Jewel by Jennifer Behr (pieces seen in Gossip Girl)
Dress by Ana Sekularac
LOOK N°2 : Shirt Vivienne Westwood, Pants Hudson, Shoes Jerome C. Rousseau
Necklace by Lara Bohinc
LOOK N°3 : Dress by Ana Sekularac, Shoes Nicholas Kirkwood
LOOK N°4 : All Yohji Yamamoto
7, Rue du Vieux-Collège 
CH-1204 Genève
T 41 (0) 22 311 26 27

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